What is Pay Per Click (PPC)?
Pay Per Click is the process of advertising on search engines like Google, Yahoo, and Bing. You might have heard of other acronyms to describe paid per click such as paid search marketing, cost per click, search engine marketing, and adwords. The ads are usually found on the top of your search results and on the right hand side. When a user clicks on the ad, the advertiser is charged for the click.
Why Pay Per Click (PPC)?
Paid Per Click is a great way for any size business to invest because it is fully customized to your business goals and needs. You can control who you want to target, what area to target, how much you want to spend, and how long you want to advertise for. Search engine optimization is great, but it might take some time to see your visibility increase drastically. Paid Per Click ads are great for business owners because it brings instant traffic to your website. Our paid search experts will put together a customized marketing plan so that every dollar you spend will bring in a good return on your investment.
Pay Per Click (PPC) Management
The most important part of PPC management is to identify the correct audience to view your website. Here are just a few things we do when manage your paid per click ad campaigns.
* Identify targeted keywords that accurately represent your business products/ services
*Target specific geographical areas that relate to your business
*Write Ads that will engage with the right audience
*Find cost effective keywords that will factor in high traffic and ROI
*Customized landing pages for your ads for optimization
*Daily monitoring of your ad campaigns